Sell a Home in San Francisco

From preparation and pricing to marketing and negotiation, Jackson Fuller will give you confidence throughout the selling process and get the most for your property.

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Selling a home is something most of us do rarely in our lives, and often at times of great personal change. To say it can feel overwhelming doesn’t quite do it justice. Our experience from decades of working with first-time sellers, court-ordered sellers, bankrupt sellers, short-selling sellers, and straight up just-a-sale sellers helps guide you to a successful sale.

You want the highest price for your property in the shortest amount of time with the least amount of expense. First, though, let’s begin with a conversation about if selling even makes sense?


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    When people ask us if we’ve seen a property or know a neighborhood, the answer is nearly always a resounding YES, because we live, breathe, and eat real estate in San Francisco.

    We understand that San Francisco is not an easy market, regardless of the direction it is moving.  Because we’ve been through the cycles and know the City, we understand how to use market dynamics to our seller’s advantage. We know not just what’s on sale today, but what’s coming and which developments will affect your property values. That enables us to position your property against neighborhood competitors at the right price and the right time — even if the market is super-heated or headed into a swoon.

    We strive to go beyond the standard client/agent relationship; our clients become our friends and neighbors. We don’t just care about getting a transaction done and moving on, never to be heard from again. From monitoring the market to answering questions as they arise, we’re there. Always.

    We are expert negotiators. We understand which levers to pull to make a deal happen in San Francisco. In a room full of sweet offers, we can advise you how to make it sweeter. Yet we’re more than sharks; we won’t compromise our principles, or our client’s financial health, to make a deal.

    Speed and who you know matter.

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